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Ballpark Commons: A new model for connected Exos services

In a world where the fitness industry is waking up to the benefits of whole-person fitness and wellness services, Exos physical therapy and performance training services launch this year in a community designed for athletes and high performers. Exos at Ballpark Commons in Franklin, Wisconsin, offers physical therapy, performance, and more for a purpose-built destination and residential setting that’s all about being better and doing more.

A unique setting for high performers

Ballpark Commons is a new multi-use development focused on sports and entertainment that features a 4,000-seat baseball stadium, indoor and outdoor multi-sport complexes, retail and office space, restaurants and bars, a skiing hill, and Luxe Golf Bays, plus apartments and senior living units across the street. The BPC community caters to health and fitness enthusiasts who commute to and from Madison, Milwaukee, Chicago, and surrounding areas. It’s also home to a new American Association of Professional Baseball team, the Milwaukee Milkmen, and serves as the headquarters of the SCW Soccer Club and Prospect Training Academy. Rock Sports Complex at Ballpark Commons will offer tournaments that welcome pro, semi-pro, amateur, and youth sports teams.

Exos at Ballpark Commons is set to occupy the entire top floor of the Ballpark Commons hub, the Midwest Orthopedic Specialty Hospital (MOSH) Performance Center at the ROCK Sports Complex. The facility itself will be designed with the athlete in mind, offering next-level connected cardio equipment and 3D Movement assessments, dedicated spaces for movement preparation and recovery, and two indoor turf areas. Recovery services and amenities will include the latest technology, and Exos coaches will also offer nutrition consulting services for a whole-person approach.

Exos offers a new model for performance services

Exos is offering physical therapy and performance training services prior to the facility’s expected completion in late 2022. The full complement of services will include injury recovery, prevention, and performance-based services in an integrative model that blends PT and performance coaching like never before. Injury prevention is always part of the Exos performance playbook, which leans heavily on incorporating the company’s holistic 4 pillars of human performance:  mindset, nutrition, movement, and recovery. Once the new facility is complete and all services are online, coaches and therapists will have an opportunity to deliver that 4-pillar focus like never before.

For high performers like young athletes, professional players, and former athletes who want to pursue active adult training, Exos at Ballpark Commons will provide everything they need to train and improve efficiently.

“This facility is a unique opportunity for Exos to bring together physical therapy and performance services that complete the continuum of care for athletes of every age and skill level,” explained Exos Senior General Manager Samantha Linart, an Exos consultant helping with facility and services planning. “Exos teams are able to work together to coordinate an individual athlete’s training after an injury, for example, within the context of what the athlete can do. Performance coaches can provide Return to Play coaching, nutrition, and recovery services holistically, working with PT to help athletes return safely to full-scale performance training with a focus on reinjury prevention.”

Exos connected services for every athlete

Ballpark Commons is the perfect proving grounds for scalable team and individual training programs based on proven Exos human performance methods in an environment focused on healthy lifestyles.

“This facility is changing the face of healthcare and wellness delivery so that the focus is on the end user,” said Amanda Radochonski, Exos Senior Director of Powered By Business Services. “It’s an innovative way for us to serve the entire community with wellness solutions in one location, with an equal emphasis on performance training and developing a winning mindset, as well as recovery services and nutrition coaching.”

While the facility’s grand opening is a few months away, Exos coaches are preparing for a busy summer. Youth camps, training, and adult coaching programs start soon.

Exos performance services later this year will also include coach-led corporate team training, tournament team movement and recovery sessions and nutrition tips, pop-up coaching classes for resident team members, and regular small-group performance coaching for all ages and performance levels. Add in Exos nutrition consulting and education, team nutrition services, and coach workshops, and you have a performance athlete’s every need covered.

“This is the first opportunity we’ve had to manage both a performance training facility and a physical therapy clinic that meet teams and athletes where they practice and play,” Radochonski said. “We’re putting together team and individual training and educational opportunities to help build this unique community, and we’re excited to get started.”

Growing and expanding through 2022-2023

Exos continues to build its menu of services in preparation for the grand opening in late 2022. At the same time, Ballpark Commons continues to expand and will feature 20+ onsite businesses. Luxe Golf Bays should be completed mid-year, and residential construction is expected to continue as demand for full-time living within this unique wellness community grows.

The excitement surrounding Wisconsin’s newest and most innovative multi-use development isn’t limited to local residents and athletes. Ballpark Commons is expected to become one of the premier fitness enthusiast and athlete destinations in the U.S. The implications of its success could inform future industry focus, and once again, Exos is poised to lead the way.

Learn more about Exos management and consulting services for fitness and performance facilities and Exos Physical Therapy clinic management services. Connect with us to learn how this human performance company has built its proven methodology over the last two decades, four pillars and one athlete at a time.

OAK Health Club, Ashburn, VA

Site Offerings

OAK Health Club is a 29,000-square-foot fitness and wellness facility serving Ashburn, Virginia, within commuting distance of Washington, D.C. The facility is owned and operated by AARP Services, Inc. A flagship wellness community focused on offering healthy living and performance services, OAK Health Club membership includes access to innovative TechnoGym fitness equipment, personal training, and both indoor and outdoor dedicated fitness spaces. Members also have access to healthy meal and snack options at Canopy cafe; massage, cryotherapy, and infrared saunas at Revive spa; and a full-time, on-site registered dietitian. Members can access their fitness plans and virtual fitness options via a mobile app, myWellness. 

Programming includes an extensive group exercise schedule, personal and small group fitness options, and complimentary personal health assessments and individual nutrition planning for new members. 

Exos Management

ASI and Exos Community Consulting began project planning in late 2017. From facility design and equipment selection and procurement, to staffing, membership pre-sale, and ongoing management, Exos has provided in-depth expertise and recommendations every step of the way. 

Exos Marketing Support

As ASI and Exos worked together to develop the new facility’s unique brand and vision, Exos Marketing consulted with ASI to develop a comprehensive pre-sale marketing and staff education program. The integrated team developed marketing materials and pre-sale promotions.. The team then moved into regular operations, programming promotions, and member communications to increase engagement and retention while continuing to grow the OAK member base. OAK marketing assets include a bespoke website, Facebook and Instagram channels, Google business and advertising optimizations and reporting, and a marketing strategy built for a growing and unique fitness community.

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WorkLife Wellbeing powered by Exos, PENN1, New York, NY

Site Offerings

WorkLife Wellbeing powered by Exos is a more than 25,000 square foot fitness and wellness center in the heart of PENN1, a midcentury, multi-use corporate office building in downtown New York City. The site was revitalized by Vornado Realty Trust as part of a larger PENN DISTRICT campus renovation project encompassing 9 million square feet in a dozen buildings surrounding New York’s Pennsylvania Station. 

Located within the building’s first three levels of an interconnected WorkLife amenity ecosystem serving PENN1 corporate tenants, Wellbeing shares the space with a full-service restaurant, private dining rooms, formal and casual meeting and conference spaces, and more than 80,000 square feet of adaptable workspace.  

Exos Management

Exos partnered with Vornado to support design and development of the WorkLife Wellbeing fitness solution to serve an onsite population of 12,000 tenant employees. Exos services have included facility design and layout consulting, equipment procurement, and marketing for branding, pre-sale, and grand opening events. Exos will continue to manage and staff the facility and manage its operations, membership, and marketing needs. Fitness programming will include the fitness center, group exercise, personal training, a Fueling Station, wellness and nutrition counseling, restorative therapies such as massage and top-tier recovery services and equipment, a retail Gear Shop, and powered by Exos sports performance training.

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Children’s Sports Performance powered by Exos, Plano, TX

Site Offerings

Located inside Children’s Health Andrews Institute of Plano, Children’s Health Andrews Institute Sports Performance powered by Exos provides customized training and nutrition coaching for local youth, high school, professional/elite, and general population adult athletes. A medically integrated performance site, Children’s Health Andrews Institute Sports Performance specializes in Return to Sports training and works with Children’s Health medical professionals to manage post-physical therapy patients’ advanced sports rehabilitation needs. The site also manages Team Services Agreements with local sports teams and offers sports-specific camps focused on high-performing athletes of all ages. Coaching includes nutrition counseling, functional movement and performance screening and coaching, and individualized, goal-based training in a small-group setting.

With fewer than 100 members, Children’s Sports Performance powered by Exos is an elite-level training facility focused on exceptional service and performance-driven results.

Exos Management

Children’s Health Andrews Institute Sports Performance comprises a team of highly dedicated Exos Performance Specialists and a Sports Dietitian whose focus is community education and engagement and growing the client’s revenue streams. The Exos Community Management scope includes staffing, operations, member management, and consulting with Exos Community Marketing on an ad-hoc basis when requested by the Children’s Health marketing team. 

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Mercy Fitness Center I-35, Edmond, OK

Site Offerings

Mercy Fitness Center is a 50,000 square foot state-of-the-art facility with the latest in technology and equipment. Located inside Mercy Clinic I-35, the fitness center offers medically integrated programming and works with clinic physical therapy, orthopedics, and nutrition professionals. In addition to an expansive fitness floor and indoor walking/running track, Mercy Fitness Center has a saltwater aquatics area with two pools and a spa. The center is also home to Mercy Sports Performance and has dedicated fitness studios, a cycle studio, and offers a full group exercise schedule, personal training, massage, swim coaching, and an onsite member childcare facility.

Exos Management

Since 2017, Exos Community Operations has managed Mercy Fitness Center’s operations, staffing, programming, ancillary services, and marketing promotions. Mercy Fitness serves more than 2,500 members and generates an average of more than $1 million per annum for Mercy Clinic. 

Exos Marketing Support

Exos Marketing provides marketing strategy and support in partnership with Mercy Marketing and Exos staff. The team manages a promotions budget that averages $8,000 monthly and includes internal and external communications, digital advertising, website management, and brand and reputation management.

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Minnesota Timberwolves Exos Team Services Agreement

Managed by Mayo Clinic Sports Performance powered by Exos, Minneapolis, MN

Mayo Clinic Sports Performance is an Exos-managed entity with two locations at Mayo Clinics in Minneapolis and Rochester, Minnesota. Sports Performance Coach and site manager Luke Corey manages Team Services Agreements, to include services for 15 rostered players and 40 operations staff within the Minnesota Timberwolves NBA Franchise.

Exos TSA Services

As the Timberwolves Exos TSA Coach, Corey attends every practice and game during the NBA season. A registered dietitian and certified performance specialist, he performs regular nutrition evaluations, hydration testing, pre- and post-game supplementation, and general nutrition and performance counseling, both in person and virtually depending on team member needs.

TSA Services also include specialized menu planning and meal preparation and delivery for players. Corey works closely with team trainers, coaches, and players to ensure that nutritional support aligns with overall and individual performance goals.

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Children’s Sports Performance powered by Exos, Plano, TX

Site Offerings

Located inside Children’s Health Andrews Institute of Plano, Children’s Sports Performance powered by Exos provides customized training and nutrition coaching for local youth, high school, and adult athletes. A medically connected performance site, Children’s Sports Performance specializes in Return to Sports training and works with Children’s medical professionals to manage post-physical therapy patients’ advanced sports rehabilitation needs. The site also manages Team Services Agreements with local sports teams and offers sports-specific camps focused on high-performing athletes of all ages. Coaching includes nutrition counseling, functional movement and performance screening and coaching, and individualized, goal-based training in a small-group setting.

With fewer than 100 members, Children’s Sports Performance powered by Exos is an elite-level training facility focused on exceptional service and performance-driven results.

Exos Management

Children’s Sports Performance comprises a team of highly dedicated Exos Fitness Specialists whose focus is community education and growing the client’s revenue streams. The Exos Community Management scope includes staffing, operations, member management, and consulting with Exos Community Marketing on an ad-hoc basis when requested by the Children’s Hospital marketing team. 

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Manny Cantor Community Center, New York, NY

Site Offerings

Manny Cantor Center is a project of New York City’s Educational Alliance. Located in Manhattan’s Lower East Side, the center is a hub for the local community and offers fitness, education, cultural, and child development programming for its more than 3,000 loyal members. Fitness programming features a full schedule of popular group exercise classes, now offered both in-person and online through virtual and hybrid memberships.

A unique destination for local Manhattan families, MCC’s family programs include an art school, pre-school and children’s camps, a teen center, college preparatory programs and counseling, and education and health programming for older adults. The center’s focus is on diversity and inclusion, a mission sustained through virtual community-building during extended pandemic lockdowns in 2020.

Exos Management

Managed under the community center experts at Exos, MCC Fitness provides wellness industry programming development, staffing, and management for the community center’s diverse member population. Exos services include operational management for the 7,000-square-foot fitness facility, personal training, group exercise programs, and membership marketing strategy, consulting, and implementation.

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Minnesota JCC Capp Center St. Paul, St. Paul, MN

Site Offerings

Formerly known as St. Paul JCC, the Minnesota JCC Capp Center was founded in 1930 by enterprising members of the Minneapolis-St. Paul Jewish community. Throughout the years, the JCC has grown to support a robust and active local community. The current location on St. Paul Avenue was constructed in 1964, with additions in the 1990s to provide for members’ child care and fitness needs. The JCC is a family-focused community center committed to Jewish cultural preservation and education, childcare, fitness, recreation and socialization in a safe, inclusive and welcoming environment. The facility continues to offer health and fitness programming, cultural arts events, and a summer camp at nearby Camp Butwin. Onsite fitness facilities include a gymnasium, aquatics center, and fitness center with classes and programming for all ages, including babysitting services for the children of members.

Exos Management

The JCC partnered with Exos management during a re-launch and facility renovation in 2017. Exos community center management experience helped provide a successful membership presale and grand opening for the revamped fitness and aquatics centers. Staffed and managed by Exos fitness specialists, those facilities continue to be a wellness destination for a highly engaged and active community. Exos Marketing provides consulting, membership recruitment and engagement services, marketing strategy, budget management, and tactical implementation. Since the end of 2021, Exos is managing operations and staffing at the Minnesota JCC Sabes Center.

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Bryan Glazer Family JCC & JCC on the Cohn Campus, Tampa, FL

Site Offerings: Bryan Glazer Family JCC

The Bryan Glazer Family Jewish Community Center opened in December of 2016 to serve as a hub for the larger Tampa community. Located in the historic Fort Homer Hesterly Armory, the center comprises more than 100,000 square feet of health and fitness facilities, recreation, visual and performing arts, a business accelerator, aquatics center, senior living center, teen programming, family services and a food bank, and also offers a variety of virtual programming for all ages.

Site Offerings: JCC on the Cohn Campus

The BGFJCC sister site is JCC on the Cohn Campus, a 21-acre facility that is home to family services, community programming, a well-established preschool, assisted living residences, and a large fitness and aquatics center with multiple outdoor athletic fields and courts and a child care center.

Exos Management

Both JCC facilities were under Exos management during the pre-opening and membership pre-sale periods for the Bryan Glazer Family JCC beginning in 2016. Since that time, Exos has managed both fitness centers, to include staffing, operations, facility design and management, membership sales and marketing, member services, in-person and virtual health and fitness programming for all ages, facility branding and marketing strategy and implementation support.

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