OAK Health Club, Ashburn, VA
September 20, 2021
OAK Health Club is a 29,000-square-foot fitness and wellness facility serving Ashburn, Virginia, within commuting distance of Washington, D.C. The facility is owned and operated by AARP Services, Inc. A flagship wellness community focused on offering healthy living and performance services, OAK Health Club membership includes access to innovative TechnoGym fitness equipment, personal training, and both indoor and outdoor dedicated fitness spaces. Members also have access to healthy meal and snack options at Canopy cafe; massage, cryotherapy, and infrared saunas at Revive spa; and a full-time, on-site registered dietitian. Members can access their fitness plans and virtual fitness options via a mobile app, myWellness.
Programming includes an extensive group exercise schedule, personal and small group fitness options, and complimentary personal health assessments and individual nutrition planning for new members.
ASI and Exos Community Consulting began project planning in late 2017. From facility design and equipment selection and procurement, to staffing, membership pre-sale, and ongoing management, Exos has provided in-depth expertise and recommendations every step of the way.
Exos Marketing Support
As ASI and Exos worked together to develop the new facility’s unique brand and vision, Exos Marketing consulted with ASI to develop a comprehensive pre-sale marketing and staff education program. The integrated team developed marketing materials and pre-sale promotions.. The team then moved into regular operations, programming promotions, and member communications to increase engagement and retention while continuing to grow the OAK member base. OAK marketing assets include a bespoke website, Facebook and Instagram channels, Google business and advertising optimizations and reporting, and a marketing strategy built for a growing and unique fitness community.