Exos recently made the news for its forward-thinking functional performance leadership within the fitness industry. Bloomberg published this article focusing on the benefits of “prehab,” movements that warm the body to prevent injury and support functional movement.
A Functional Movement “Aha” Moment
The Bloomberg article addressed the sudden influx of movement-related injuries and strain that the pandemic brought about. As more people worked from home and worked out at home, they found themselves battling pain and movement issues.
Now the idea of preventing those issues through a whole-person approach to performance is not only an Exos focus.
“It’s an idea whose time has come for the industry, but it’s not a new approach for Exos,” explained Jeff DiBiaso, Exos Vice President for Community Operations. “Our clients appreciate our focus on a holistic approach to movement. We move all day, every day, and our bodies need to be able to perform those movements efficiently.”
“That’s the essence of human performance, and it’s what we provide for everyone.”
Functional Performance for Everyone
In addition to providing training for elite professional athletes and teams, Exos manages sports performance training centers, community fitness centers, and physical therapy practices across the U.S. At every site, the focus on functional movement and injury prevention informs the movement plans Exos coaches and trainers provide for their clients.
Exos has developed a proven approach to improving human performance through four holistic pillars: mindset, nutrition, movement, and recovery. By starting every training or therapy relationship with an individual assessment that addresses the four pillars and several functional movement screenings, Exos coaches and therapists are able to identify disordered movement patterns that contribute to current and potential issues with pain and injury.
Welcome to What Works
Using this approach has helped Exos clients break cycles of chronic pain and reoccuring injury by solving the movement problem at its root cause. What’s even better is that Exos has been treating and preventing injuries this way for more than two decades.
Learn more about this iterative approach to holistic human performance and see why Exos best practices are becoming fitness industry best practices.
WorkLife Wellbeing powered by Exos is a more than 25,000 square foot fitness and wellness center in the heart of PENN1, a midcentury, multi-use corporate office building in downtown New York City. The site was revitalized by Vornado Realty Trust as part of a larger PENN DISTRICT campus renovation project encompassing 9 million square feet in a dozen buildings surrounding New York’s Pennsylvania Station.
Located within the building’s first three levels of an interconnected WorkLife amenity ecosystem serving PENN1 corporate tenants, Wellbeing shares the space with a full-service restaurant, private dining rooms, formal and casual meeting and conference spaces, and more than 80,000 square feet of adaptable workspace.
Exos partnered with Vornado to support design and development of the WorkLife Wellbeing fitness solution to serve an onsite population of 12,000 tenant employees. Exos services have included facility design and layout consulting, equipment procurement, and marketing for branding, pre-sale, and grand opening events. Exos will continue to manage and staff the facility and manage its operations, membership, and marketing needs. Fitness programming will include the fitness center, group exercise, personal training, a Fueling Station, wellness and nutrition counseling, restorative therapies such as massage and top-tier recovery services and equipment, a retail Gear Shop, and powered by Exos sports performance training.
Mercy Fitness Center is a 50,000 square foot state-of-the-art facility with the latest in technology and equipment. Located inside Mercy Clinic I-35, the fitness center offers medically integrated programming and works with clinic physical therapy, orthopedics, and nutrition professionals. In addition to an expansive fitness floor and indoor walking/running track, Mercy Fitness Center has a saltwater aquatics area with two pools and a spa. The center is also home to Mercy Sports Performance and has dedicated fitness studios, a cycle studio, and offers a full group exercise schedule, personal training, massage, swim coaching, and an onsite member childcare facility.
Since 2017, Exos Community Operations has managed Mercy Fitness Center’s operations, staffing, programming, ancillary services, and marketing promotions. Mercy Fitness serves more than 2,500 members and generates an average of more than $1 million per annum for Mercy Clinic.
Exos Marketing Support
Exos Marketing provides marketing strategy and support in partnership with Mercy Marketing and Exos staff. The team manages a promotions budget that averages $8,000 monthly and includes internal and external communications, digital advertising, website management, and brand and reputation management.
Manny Cantor Center is a project of New York City’s Educational Alliance. Located in Manhattan’s Lower East Side, the center is a hub for the local community and offers fitness, education, cultural, and child development programming for its more than 3,000 loyal members. Fitness programming features a full schedule of popular group exercise classes, now offered both in-person and online through virtual and hybrid memberships.
A unique destination for local Manhattan families, MCC’s family programs include an art school, pre-school and children’s camps, a teen center, college preparatory programs and counseling, and education and health programming for older adults. The center’s focus is on diversity and inclusion, a mission sustained through virtual community-building during extended pandemic lockdowns in 2020.
Managed under the community center experts at Exos, MCC Fitness provides wellness industry programming development, staffing, and management for the community center’s diverse member population. Exos services include operational management for the 7,000-square-foot fitness facility, personal training, group exercise programs, and membership marketing strategy, consulting, and implementation.
Formerly known as St. Paul JCC, the Minnesota JCC Capp Center was founded in 1930 by enterprising members of the Minneapolis-St. Paul Jewish community. Throughout the years, the JCC has grown to support a robust and active local community. The current location on St. Paul Avenue was constructed in 1964, with additions in the 1990s to provide for members’ child care and fitness needs. The JCC is a family-focused community center committed to Jewish cultural preservation and education, childcare, fitness, recreation and socialization in a safe, inclusive and welcoming environment. The facility continues to offer health and fitness programming, cultural arts events, and a summer camp at nearby Camp Butwin. Onsite fitness facilities include a gymnasium, aquatics center, and fitness center with classes and programming for all ages, including babysitting services for the children of members.
The JCC partnered with Exos management during a re-launch and facility renovation in 2017. Exos community center management experience helped provide a successful membership presale and grand opening for the revamped fitness and aquatics centers. Staffed and managed by Exos fitness specialists, those facilities continue to be a wellness destination for a highly engaged and active community. Exos Marketing provides consulting, membership recruitment and engagement services, marketing strategy, budget management, and tactical implementation. Since the end of 2021, Exos is managing operations and staffing at the Minnesota JCC Sabes Center.
Site Offerings: Bryan Glazer Family JCC
The Bryan Glazer Family Jewish Community Center opened in December of 2016 to serve as a hub for the larger Tampa community. Located in the historic Fort Homer Hesterly Armory, the center comprises more than 100,000 square feet of health and fitness facilities, recreation, visual and performing arts, a business accelerator, aquatics center, senior living center, teen programming, family services and a food bank, and also offers a variety of virtual programming for all ages.
Site Offerings: JCC on the Cohn Campus
The BGFJCC sister site is JCC on the Cohn Campus, a 21-acre facility that is home to family services, community programming, a well-established preschool, assisted living residences, and a large fitness and aquatics center with multiple outdoor athletic fields and courts and a child care center.
Both JCC facilities were under Exos management during the pre-opening and membership pre-sale periods for the Bryan Glazer Family JCC beginning in 2016. Since that time, Exos has managed both fitness centers, to include staffing, operations, facility design and management, membership sales and marketing, member services, in-person and virtual health and fitness programming for all ages, facility branding and marketing strategy and implementation support.