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Ballpark Commons: A new model for connected Exos services

In a world where the fitness industry is waking up to the benefits of whole-person fitness and wellness services, Exos physical therapy and performance training services launch this year in a community designed for athletes and high performers. Exos at Ballpark Commons in Franklin, Wisconsin, offers physical therapy, performance, and more for a purpose-built destination and residential setting that’s all about being better and doing more.

A unique setting for high performers

Ballpark Commons is a new multi-use development focused on sports and entertainment that features a 4,000-seat baseball stadium, indoor and outdoor multi-sport complexes, retail and office space, restaurants and bars, a skiing hill, and Luxe Golf Bays, plus apartments and senior living units across the street. The BPC community caters to health and fitness enthusiasts who commute to and from Madison, Milwaukee, Chicago, and surrounding areas. It’s also home to a new American Association of Professional Baseball team, the Milwaukee Milkmen, and serves as the headquarters of the SCW Soccer Club and Prospect Training Academy. Rock Sports Complex at Ballpark Commons will offer tournaments that welcome pro, semi-pro, amateur, and youth sports teams.

Exos at Ballpark Commons is set to occupy the entire top floor of the Ballpark Commons hub, the Midwest Orthopedic Specialty Hospital (MOSH) Performance Center at the ROCK Sports Complex. The facility itself will be designed with the athlete in mind, offering next-level connected cardio equipment and 3D Movement assessments, dedicated spaces for movement preparation and recovery, and two indoor turf areas. Recovery services and amenities will include the latest technology, and Exos coaches will also offer nutrition consulting services for a whole-person approach.

Exos offers a new model for performance services

Exos is offering physical therapy and performance training services prior to the facility’s expected completion in late 2022. The full complement of services will include injury recovery, prevention, and performance-based services in an integrative model that blends PT and performance coaching like never before. Injury prevention is always part of the Exos performance playbook, which leans heavily on incorporating the company’s holistic 4 pillars of human performance:  mindset, nutrition, movement, and recovery. Once the new facility is complete and all services are online, coaches and therapists will have an opportunity to deliver that 4-pillar focus like never before.

For high performers like young athletes, professional players, and former athletes who want to pursue active adult training, Exos at Ballpark Commons will provide everything they need to train and improve efficiently.

“This facility is a unique opportunity for Exos to bring together physical therapy and performance services that complete the continuum of care for athletes of every age and skill level,” explained Exos Senior General Manager Samantha Linart, an Exos consultant helping with facility and services planning. “Exos teams are able to work together to coordinate an individual athlete’s training after an injury, for example, within the context of what the athlete can do. Performance coaches can provide Return to Play coaching, nutrition, and recovery services holistically, working with PT to help athletes return safely to full-scale performance training with a focus on reinjury prevention.”

Exos connected services for every athlete

Ballpark Commons is the perfect proving grounds for scalable team and individual training programs based on proven Exos human performance methods in an environment focused on healthy lifestyles.

“This facility is changing the face of healthcare and wellness delivery so that the focus is on the end user,” said Amanda Radochonski, Exos Senior Director of Powered By Business Services. “It’s an innovative way for us to serve the entire community with wellness solutions in one location, with an equal emphasis on performance training and developing a winning mindset, as well as recovery services and nutrition coaching.”

While the facility’s grand opening is a few months away, Exos coaches are preparing for a busy summer. Youth camps, training, and adult coaching programs start soon.

Exos performance services later this year will also include coach-led corporate team training, tournament team movement and recovery sessions and nutrition tips, pop-up coaching classes for resident team members, and regular small-group performance coaching for all ages and performance levels. Add in Exos nutrition consulting and education, team nutrition services, and coach workshops, and you have a performance athlete’s every need covered.

“This is the first opportunity we’ve had to manage both a performance training facility and a physical therapy clinic that meet teams and athletes where they practice and play,” Radochonski said. “We’re putting together team and individual training and educational opportunities to help build this unique community, and we’re excited to get started.”

Growing and expanding through 2022-2023

Exos continues to build its menu of services in preparation for the grand opening in late 2022. At the same time, Ballpark Commons continues to expand and will feature 20+ onsite businesses. Luxe Golf Bays should be completed mid-year, and residential construction is expected to continue as demand for full-time living within this unique wellness community grows.

The excitement surrounding Wisconsin’s newest and most innovative multi-use development isn’t limited to local residents and athletes. Ballpark Commons is expected to become one of the premier fitness enthusiast and athlete destinations in the U.S. The implications of its success could inform future industry focus, and once again, Exos is poised to lead the way.

Learn more about Exos management and consulting services for fitness and performance facilities and Exos Physical Therapy clinic management services. Connect with us to learn how this human performance company has built its proven methodology over the last two decades, four pillars and one athlete at a time.

Exos leads “new” functional performance focus

Exos recently made the news for its forward-thinking functional performance leadership within the fitness industry. Bloomberg published this article focusing on the benefits of “prehab,” movements that warm the body to prevent injury and support functional movement.

A Functional Movement “Aha” Moment

The Bloomberg article addressed the sudden influx of movement-related injuries and strain that the pandemic brought about. As more people worked from home and worked out at home, they found themselves battling pain and movement issues.

Now the idea of preventing those issues through a whole-person approach to performance is not only an Exos focus.

“It’s an idea whose time has come for the industry, but it’s not a new approach for Exos,” explained Jeff DiBiaso, Exos Vice President for Community Operations. “Our clients appreciate our focus on a holistic approach to movement. We move all day, every day, and our bodies need to be able to perform those movements efficiently.”

“That’s the essence of human performance, and it’s what we provide for everyone.”

Functional Performance for Everyone

In addition to providing training for elite professional athletes and teams, Exos manages sports performance training centers, community fitness centers, and physical therapy practices across the U.S. At every site, the focus on functional movement and injury prevention informs the movement plans Exos coaches and trainers provide for their clients.

Exos has developed a proven approach to improving human performance through four holistic pillars: mindset, nutrition, movement, and recovery. By starting every training or therapy relationship with an individual assessment that addresses the four pillars and several functional movement screenings, Exos coaches and therapists are able to identify disordered movement patterns that contribute to current and potential issues with pain and injury.

Welcome to What Works

Using this approach has helped Exos clients break cycles of chronic pain and reoccuring injury by solving the movement problem at its root cause. What’s even better is that Exos has been treating and preventing injuries this way for more than two decades.

Learn more about this iterative approach to holistic human performance and see why Exos best practices are becoming fitness industry best practices.

Making athletic performance an accessible goal for all

The Exos athletic performance focus is all about removing barriers to fitness self-actualization. For everyone.

Monument Health Sports Performance Institute in Rapid City, South Dakota, serves as a model for the future of human athletic performance training. Senior General Manager Sam Linart says the facility’s Launch Program is changing lives for the better – for good.

“Our Launch members may never have considered themselves athletes before,” Linart explained. “Or maybe they’re people who loved the gym at one time, but felt like they had to get in shape to get back to the gym.”

“Launch is for everyone, and the community response has been incredible.”

Launch makes fitness training accessible

Mike Latour, System Director of Musculoskeletal Services and Sports Medicine for Monument Health, said the initial goal with Launch was to provide a vehicle for integrating lifestyle medicine for Monument Health patients referred by their doctors and therapists.

“Launch members are coming back to the gym after a long time, or they may not have any fitness training experience,” Latour said. “They enter the program after being referred by physical therapists, physicians, or other members.”

“They stay because they can see and feel the results.”

With a huge and growing adult training population, Monument Health SPI has built a successful retention program focusing on providing a continuum of care that’s fully integrated with Monument Health medical care.

It’s more than personal training

“Launch is there for anyone,” Linart explained. “A typical workout incorporates body weight and light-weight movements for about 30 minutes in a small-group, coach-led session. It feels like personal training, but there’s an element of community camaraderie that’s essential to keeping members engaged.”

Launch participants are introduced to the full complement of Exos methodology, a little at a time. Coaches focus on teaching mindset, nutrition, movement, and recovery pillars in a way that’s immediately applicable to members.

“The classes focus on movement quality while building strength and cardiovascular health,” Linart continued. “While all four pillars play a role in the Launch program, the biggest take-away for most members is the mindset part. Their mindset shifts, they find their confidence, and believe in themselves, and they begin to see that they are capable of so much more than what they originally set out to accomplish walking through the doors.”

That’s why the Monument Health SPI program continues to grow.

Launching a Revolution at Monument Health

Monument members are able to take advantage of personal health coaching at any time during their Launch experience by signing up for Revolution.

The Revolution Program began as a 12-week virtual “conversation” about topics such as meal prep and building healthy habits. It’s now an in-person lifestyle discussion centered around building healthy habits.

Linart explained that a member might spend 3 months to a year in the Launch program, while Revolution is 3 months focused on behavior change. It can be combined with a training program to incorporate the movement pillar and, gradually, more challenging athletic performance training classes.

Both offerings are designed to remove barriers to entry for anyone interested in better overall health.

“Members move through Launch at their own pace,” Linart explained. “They work on building confidence and fitness, then move to Bridge or Return to Play, then adult performance training classes.”

Launch and Revolution membership continue to grow. With many people looking to re-engage in healthy habits they started – then lost – during the pandemic lock-downs, Linart says she doesn’t expect the hybrid introductory programs to be a passing phase. In fact, they’ve become a model for building community and engagement at similar Exos managed performance training sites.

“We currently serve 270 active adult performance members, and more than 45 youth and high school members,” she continued. “This is such a unique community, and the coaches really enjoy helping members achieve small victories and daily progress.”

“That’s what human performance is all about – getting better every day.”

About Monument Health Sports Performance

The Monument Health Sports Performance Institute teaches athletes, first responders, and community members behavioral health and lifestyle medicine. Exos Coaches and a Performance Dietitian offer individual and group training for members of all ages and physical abilities. Exos provides business consulting, staffing, membership, maintenance, community outreach, and ad hoc marketing support for the Monument Health System.

Learn more about Exos facility management and consulting services to see what a welcoming, accessible sports performance training program can do for your fitness facility and community.

Mercy Fitness Center I-35, Edmond, OK

Site Offerings

Mercy Fitness Center is a 50,000 square foot state-of-the-art facility with the latest in technology and equipment. Located inside Mercy Clinic I-35, the fitness center offers medically integrated programming and works with clinic physical therapy, orthopedics, and nutrition professionals. In addition to an expansive fitness floor and indoor walking/running track, Mercy Fitness Center has a saltwater aquatics area with two pools and a spa. The center is also home to Mercy Sports Performance and has dedicated fitness studios, a cycle studio, and offers a full group exercise schedule, personal training, massage, swim coaching, and an onsite member childcare facility.

Exos Management

Since 2017, Exos Community Operations has managed Mercy Fitness Center’s operations, staffing, programming, ancillary services, and marketing promotions. Mercy Fitness serves more than 2,500 members and generates an average of more than $1 million per annum for Mercy Clinic. 

Exos Marketing Support

Exos Marketing provides marketing strategy and support in partnership with Mercy Marketing and Exos staff. The team manages a promotions budget that averages $8,000 monthly and includes internal and external communications, digital advertising, website management, and brand and reputation management.

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Minnesota Timberwolves Exos Team Services Agreement

Managed by Mayo Clinic Sports Performance powered by Exos, Minneapolis, MN

Mayo Clinic Sports Performance is an Exos-managed entity with two locations at Mayo Clinics in Minneapolis and Rochester, Minnesota. Sports Performance Coach and site manager Luke Corey manages Team Services Agreements, to include services for 15 rostered players and 40 operations staff within the Minnesota Timberwolves NBA Franchise.

Exos TSA Services

As the Timberwolves Exos TSA Coach, Corey attends every practice and game during the NBA season. A registered dietitian and certified performance specialist, he performs regular nutrition evaluations, hydration testing, pre- and post-game supplementation, and general nutrition and performance counseling, both in person and virtually depending on team member needs.

TSA Services also include specialized menu planning and meal preparation and delivery for players. Corey works closely with team trainers, coaches, and players to ensure that nutritional support aligns with overall and individual performance goals.

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Children’s Sports Performance powered by Exos, Plano, TX

Site Offerings

Located inside Children’s Health Andrews Institute of Plano, Children’s Sports Performance powered by Exos provides customized training and nutrition coaching for local youth, high school, and adult athletes. A medically connected performance site, Children’s Sports Performance specializes in Return to Sports training and works with Children’s medical professionals to manage post-physical therapy patients’ advanced sports rehabilitation needs. The site also manages Team Services Agreements with local sports teams and offers sports-specific camps focused on high-performing athletes of all ages. Coaching includes nutrition counseling, functional movement and performance screening and coaching, and individualized, goal-based training in a small-group setting.

With fewer than 100 members, Children’s Sports Performance powered by Exos is an elite-level training facility focused on exceptional service and performance-driven results.

Exos Management

Children’s Sports Performance comprises a team of highly dedicated Exos Fitness Specialists whose focus is community education and growing the client’s revenue streams. The Exos Community Management scope includes staffing, operations, member management, and consulting with Exos Community Marketing on an ad-hoc basis when requested by the Children’s Hospital marketing team. 

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