Exos recently made the news for its forward-thinking functional performance leadership within the fitness industry. Bloomberg published this article focusing on the benefits of “prehab,” movements that warm the body to prevent injury and support functional movement.
A Functional Movement “Aha” Moment
The Bloomberg article addressed the sudden influx of movement-related injuries and strain that the pandemic brought about. As more people worked from home and worked out at home, they found themselves battling pain and movement issues.
Now the idea of preventing those issues through a whole-person approach to performance is not only an Exos focus.
“It’s an idea whose time has come for the industry, but it’s not a new approach for Exos,” explained Jeff DiBiaso, Exos Vice President for Community Operations. “Our clients appreciate our focus on a holistic approach to movement. We move all day, every day, and our bodies need to be able to perform those movements efficiently.”
“That’s the essence of human performance, and it’s what we provide for everyone.”
Functional Performance for Everyone
In addition to providing training for elite professional athletes and teams, Exos manages sports performance training centers, community fitness centers, and physical therapy practices across the U.S. At every site, the focus on functional movement and injury prevention informs the movement plans Exos coaches and trainers provide for their clients.
Exos has developed a proven approach to improving human performance through four holistic pillars: mindset, nutrition, movement, and recovery. By starting every training or therapy relationship with an individual assessment that addresses the four pillars and several functional movement screenings, Exos coaches and therapists are able to identify disordered movement patterns that contribute to current and potential issues with pain and injury.
Welcome to What Works
Using this approach has helped Exos clients break cycles of chronic pain and reoccuring injury by solving the movement problem at its root cause. What’s even better is that Exos has been treating and preventing injuries this way for more than two decades.
Learn more about this iterative approach to holistic human performance and see why Exos best practices are becoming fitness industry best practices.
The Exos athletic performance focus is all about removing barriers to fitness self-actualization. For everyone.
Monument Health Sports Performance Institute in Rapid City, South Dakota, serves as a model for the future of human athletic performance training. Senior General Manager Sam Linart says the facility’s Launch Program is changing lives for the better – for good.
“Our Launch members may never have considered themselves athletes before,” Linart explained. “Or maybe they’re people who loved the gym at one time, but felt like they had to get in shape to get back to the gym.”
“Launch is for everyone, and the community response has been incredible.”
Launch makes fitness training accessible
Mike Latour, System Director of Musculoskeletal Services and Sports Medicine for Monument Health, said the initial goal with Launch was to provide a vehicle for integrating lifestyle medicine for Monument Health patients referred by their doctors and therapists.
“Launch members are coming back to the gym after a long time, or they may not have any fitness training experience,” Latour said. “They enter the program after being referred by physical therapists, physicians, or other members.”
“They stay because they can see and feel the results.”
With a huge and growing adult training population, Monument Health SPI has built a successful retention program focusing on providing a continuum of care that’s fully integrated with Monument Health medical care.
It’s more than personal training
“Launch is there for anyone,” Linart explained. “A typical workout incorporates body weight and light-weight movements for about 30 minutes in a small-group, coach-led session. It feels like personal training, but there’s an element of community camaraderie that’s essential to keeping members engaged.”
Launch participants are introduced to the full complement of Exos methodology, a little at a time. Coaches focus on teaching mindset, nutrition, movement, and recovery pillars in a way that’s immediately applicable to members.
“The classes focus on movement quality while building strength and cardiovascular health,” Linart continued. “While all four pillars play a role in the Launch program, the biggest take-away for most members is the mindset part. Their mindset shifts, they find their confidence, and believe in themselves, and they begin to see that they are capable of so much more than what they originally set out to accomplish walking through the doors.”
That’s why the Monument Health SPI program continues to grow.
Launching a Revolution at Monument Health
Monument members are able to take advantage of personal health coaching at any time during their Launch experience by signing up for Revolution.
The Revolution Program began as a 12-week virtual “conversation” about topics such as meal prep and building healthy habits. It’s now an in-person lifestyle discussion centered around building healthy habits.
Linart explained that a member might spend 3 months to a year in the Launch program, while Revolution is 3 months focused on behavior change. It can be combined with a training program to incorporate the movement pillar and, gradually, more challenging athletic performance training classes.
Both offerings are designed to remove barriers to entry for anyone interested in better overall health.
“Members move through Launch at their own pace,” Linart explained. “They work on building confidence and fitness, then move to Bridge or Return to Play, then adult performance training classes.”
Launch and Revolution membership continue to grow. With many people looking to re-engage in healthy habits they started – then lost – during the pandemic lock-downs, Linart says she doesn’t expect the hybrid introductory programs to be a passing phase. In fact, they’ve become a model for building community and engagement at similar Exos managed performance training sites.
“We currently serve 270 active adult performance members, and more than 45 youth and high school members,” she continued. “This is such a unique community, and the coaches really enjoy helping members achieve small victories and daily progress.”
“That’s what human performance is all about – getting better every day.”
About Monument Health Sports Performance
The Monument Health Sports Performance Institute teaches athletes, first responders, and community members behavioral health and lifestyle medicine. Exos Coaches and a Performance Dietitian offer individual and group training for members of all ages and physical abilities. Exos provides business consulting, staffing, membership, maintenance, community outreach, and ad hoc marketing support for the Monument Health System.
Manny Cantor Center is a project of New York City’s Educational Alliance. Located in Manhattan’s Lower East Side, the center is a hub for the local community and offers fitness, education, cultural, and child development programming for its more than 3,000 loyal members. Fitness programming features a full schedule of popular group exercise classes, now offered both in-person and online through virtual and hybrid memberships.
A unique destination for local Manhattan families, MCC’s family programs include an art school, pre-school and children’s camps, a teen center, college preparatory programs and counseling, and education and health programming for older adults. The center’s focus is on diversity and inclusion, a mission sustained through virtual community-building during extended pandemic lockdowns in 2020.
Managed under the community center experts at Exos, MCC Fitness provides wellness industry programming development, staffing, and management for the community center’s diverse member population. Exos services include operational management for the 7,000-square-foot fitness facility, personal training, group exercise programs, and membership marketing strategy, consulting, and implementation.
Formerly known as St. Paul JCC, the Minnesota JCC Capp Center was founded in 1930 by enterprising members of the Minneapolis-St. Paul Jewish community. Throughout the years, the JCC has grown to support a robust and active local community. The current location on St. Paul Avenue was constructed in 1964, with additions in the 1990s to provide for members’ child care and fitness needs. The JCC is a family-focused community center committed to Jewish cultural preservation and education, childcare, fitness, recreation and socialization in a safe, inclusive and welcoming environment. The facility continues to offer health and fitness programming, cultural arts events, and a summer camp at nearby Camp Butwin. Onsite fitness facilities include a gymnasium, aquatics center, and fitness center with classes and programming for all ages, including babysitting services for the children of members.
The JCC partnered with Exos management during a re-launch and facility renovation in 2017. Exos community center management experience helped provide a successful membership presale and grand opening for the revamped fitness and aquatics centers. Staffed and managed by Exos fitness specialists, those facilities continue to be a wellness destination for a highly engaged and active community. Exos Marketing provides consulting, membership recruitment and engagement services, marketing strategy, budget management, and tactical implementation. Since the end of 2021, Exos is managing operations and staffing at the Minnesota JCC Sabes Center.
Site Offerings: Bryan Glazer Family JCC
The Bryan Glazer Family Jewish Community Center opened in December of 2016 to serve as a hub for the larger Tampa community. Located in the historic Fort Homer Hesterly Armory, the center comprises more than 100,000 square feet of health and fitness facilities, recreation, visual and performing arts, a business accelerator, aquatics center, senior living center, teen programming, family services and a food bank, and also offers a variety of virtual programming for all ages.
Site Offerings: JCC on the Cohn Campus
The BGFJCC sister site is JCC on the Cohn Campus, a 21-acre facility that is home to family services, community programming, a well-established preschool, assisted living residences, and a large fitness and aquatics center with multiple outdoor athletic fields and courts and a child care center.
Both JCC facilities were under Exos management during the pre-opening and membership pre-sale periods for the Bryan Glazer Family JCC beginning in 2016. Since that time, Exos has managed both fitness centers, to include staffing, operations, facility design and management, membership sales and marketing, member services, in-person and virtual health and fitness programming for all ages, facility branding and marketing strategy and implementation support.