Exos: Where human performance is for everyone
December 27, 2021
How Exos is taking this long-held belief, new insights, and an invigorated message to the world
By Jeff DiBiaso
Over the past 20 years, Exos has worked alongside some of the best athletes and teams in the world. This is our legacy.
What you might not know is that Exos has been bringing this same training behind the scenes to physical therapy patients, members at community centers, and employees at Fortune 100 companies. And now we want to move that front-of-scene.
So in late 2021 we unveiled the new Exos brand. Our goal: Bring Exos’ experience and insight to everyone, including you. After all, human performance is for everyone.
Here’s how we’re bringing this message and experience to the world.
1. Redefining how we talk about human performance
We’re still Exos. That will never change. But with our new brand, we’re redefining how we talk about human performance. As Exos has grown into the go-to training resource for the pros, performance training has naturally been elevated to elite-athlete status.
And elite athletes should expect elite training. But so should everyone else.
Our coaches recognize that there’s an athlete in everyone, and it’s one of the many reasons we believe in the four pillars of human performance: mindset, nutrition, movement, and recovery.
2. Sharing our four-pillar approach to human performance
Our four-pillar approach was designed using Maslow’s Hierarchy of Needs, which categorized human needs in order of importance. First up, physiological needs and safety. After that, love and belonging and esteem. Lastly, self-actualization.
Our cyclical approach helps fulfill these needs, leading to a better, stronger human.
Mindset impacts every aspect of life. At Exos we recognize that human performance limits are typically self-imposed, and through education and motivation our coaches can help break down barriers to physical improvement. With the right mindset, each person can reach higher than ever before.
Nutrition is one of the most basic human needs. And the brain and body requires the right fuel to perform its best. Exos coaches share how nutrition impacts performance and help implement small changes that can ladder up to any goal. This goes hand-in-hand with nutrition, as positive lifestyle change leads to improved performance.
Mindset and nutrition build a foundation for movement. And Exos coaches understand the importance of functional movement and injury risk reduction for better overall performance. This shows up in how they explain the principles of movement and improve movement through purposeful, progressive training.
Optimal human performance requires recovery. With quality sleep and muscle recovery, new levels of performance can be achieved. Our coaches recognize that recovery is equally as important as mindset, nutrition, and movement.
Our holistic approach hasn’t changed, it’s just evolved with research, insights, experience, and a more intentional focus.
3. Emphasizing self-actualization
Together the four pillars of human performance are the secret to self-actualization. Exos sees the hero that exists in every human, and we strive to help others achieve their full potential.
So now more than ever, whether you’re running a business, working on feeling better day to day, or looking to improve the health and performance of your local community, Exos is here for you. And our coaches are ready to champion anyone who’s looking for more.
Our message to the world: We’re here. When you’re ready, so are we. #ExosReady